With the NEC Motorhome and Caravan Show having been finished for over a week now, exhibitors at the show have had time to reflect on their sales, and first impressions appear to be very promising.
Over 98,000 people attended the show over the week long celebration of camping life in the UK and early indications show that motorhome insurance providers attracted lots of business directly from the event. NCC Events who produced the show say feedback suggests the event “delivered significant sales during what has been a challenging trading year”. In fact motorhome manufacturers did very well. Swift report figures in the region of £9 million on motorhome sales at the show and say consumers showed the most interest in 2013 models that were the most competitively priced. They also noted buyers in the over 50 age group were “downsizing” and that their Autocruise van conversions also proved very popular.
It was a similar story with other motorhome manufacturers. Mobile homes marketed at around the £50,000 seemed to attract buyers like bees round a honey pot, especially in the case of imported brands. Bürstner put down their impressive sales figures to the fact they had vehicles on show at under £50,000, while Rapido’s luxury A-class 8-Series starting at just over £54,000 had purchasers virtually queuing up to sign on the dotted line. Adria’s new Sport 690 SC enjoyed plenty of attention from would be buyers and at a on the road price of £41,283 it wasn’t difficult to see why.
Two other leading manufacturers Eldis and Hymer also confirmed it was their entry models that dominated their sales. It all bodes well for 2013 with experts agreeing that the autumn show usually proves to be a good indicator of how trade will be in the coming year.