Motorhomes have always been about families, whether that’s bringing the family together, spending some time with the family, or sometimes just playing happy families! This is true not just for motorhome users, but many manufacturers, dealers, and servicing outlets. One such name which is celebrating 25 years in the business this week is Meridian motorhomes, based on the South Coast of England.
The Meridian name has been associated with quality service and great after-sales care for some time, and the family-run model is one that many dealers in the motorhome industry try to emulate. When buying something as personal as a motorhome, it helps to have someone who really is knowledgeable about the product and, better still, someone who has had knowledge passed down through the generations.
Equally, in this economic climate there are many motorhome owners who have become disillusioned with big-name industries, and the press that large corporations have been getting recently also doesn’t help with the image of larger, more commercial dealers. Family firms have a certain authenticity about them that can really help them to sell motorhomes not just once, but many times over.
This effect has even been seen in the motorhome insurance sector. While it’s much harder to find a family run insurer, many customers are switching away from larger, more well-known corporations, realising that they will get better service and a better deal elsewhere. The scale of some of the smaller companies means that though they can’t serve so many customers at once, those that they can serve usually get great treatment.
The motorhome will always be a purchase for all the family and it could be that in the coming years we see more and more dealers, manufacturers and insurers priding themselves on well thought out and personal service.