Peak Leisure to Expand the Brand

There will be a new name for motorhome insurance providers to add to their books over the next few weeks as the popular Asbourne based brand Peak Leisure has announced it is to incarnate a new brand which will offer a variety of different motorhomes.

The company, Peak Leisure Limited, has recently moved premises and now finds itself on a large industrial estate with plenty of space. Demo models will be housed within the industrial estate and customers looking to invest in a new motorhome, or who just fancy a browse, can take a good wander and inspect what is on offer.

The vehicles on sale will be manufactured by Laika and will come from Italy. Laika is well reputed for strong build quality and a little bit of distinctive Italian flair which should help the motorhomes sell well. On top of this, they’re not one of the most well known brands in the UK which may give them a little edge over much of the competition. Peak will be selling exclusively Laika motorhomes and we’re likely to see a good range of compact, family and even the odd luxury motorhome gracing the showroom floor.

It’s becoming more common for dealers like Peak Leisure to upgrade their premises. Showrooms still need to offer a good variety of models, regardless of how well they are selling and unlike a second hand dealer, for a new dealer what you need to display is more or less fixed. However, the increasing size of motorhomes over recent years has meant that more space is needed to get bigger models in and this, alongside a good range of accessories, simply means upgrading.

It’s great to see family run businesses taking the initiative to expand even in tough times and we hope to see big investments pay off!

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